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Services That Drive Measurable Growth

Data-driven marketing solutions tailored to your business goals. Every campaign is built to deliver ROI.

Performance Marketing

I design and execute data-driven performance marketing strategies that align with your business goals. From identifying your target audience to setting up cross-platform campaigns, every decision is backed by data. With experience managing ₹7Cr+ in ad spend across industries, I build campaigns that deliver measurable, scalable results.

  • Multi-platform campaign architecture
  • Audience segmentation and targeting
  • Budget allocation and optimisation
  • Conversion tracking and attribution
  • Monthly performance reporting

Optimization Disciplines

Google AdsSearch, Display, Performance Max, and Shopping campaignsMeta AdsFacebook and Instagram lead generation and conversion campaignsAttributionGA4, GTM, and server-side tracking for accurate ROAS measurement

₹7Cr+ in ad spend managed across Google, Meta, and Bing platforms.

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Paid media — live performance

Live

Spend vs. return (12 weeks)

Clicks

4.6K

Conversions

1.2K

ROAS

4.5x

+247%

Revenue

₹7Cr+

Managed

Meta Ads Campaigns

I create Meta Ads campaigns that go beyond impressions and clicks. By combining precise audience targeting with compelling creatives and continuous A/B testing, I build campaigns that consistently generate high-quality leads at a cost-per-acquisition that makes sense for your business.

  • Lead generation campaigns
  • Custom and lookalike audiences
  • Creative A/B testing
  • Retargeting funnels
  • Conversion API setup

Optimization Disciplines

FacebookFeed, Stories, and Reels campaigns for lead generation and salesInstagramVisual-first campaigns for brand awareness and direct responseCAPIConversion API for accurate tracking post iOS 14 privacy changes

2× revenue uplift through Meta retargeting and lookalike audience optimisation.

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Sponsored post — reach and leads

Sponsored
Creative / ad creative
2.4K likes
180 comments

2.4K

Leads

₹85

Cost/Lead

Lead Generation Funnels

I build lead generation funnels that guide prospects from initial awareness to conversion. By integrating GA4, GTM, and CRM systems like Salesforce and Oracle, I ensure every lead is tracked, scored, and followed up on. The result: more qualified leads and a shorter sales cycle for your team.

  • Funnel strategy and mapping
  • Lead magnet creation
  • Form and landing page optimisation
  • CRM integration (Salesforce, Oracle)
  • Lead scoring and qualification

Optimization Disciplines

GA4 + GTMFull event tracking and tag management for funnel visibilitySalesforceCRM integration for automated lead routing and scoringCROConversion Rate Optimisation — testing every step of the funnel

2000+ qualified leads generated across B2B and B2C verticals.

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Conversion funnel — volume by stage

Visitors12,400
Leads2,100
Qualified840
Customers210
Overall CVR17%

17%

CVR

₹42

CPA

Local Search & GMB Ads

I manage Google Business Profile and local Map ad campaigns that put your business in front of nearby customers at the exact moment they're searching. Through precise geographic targeting, promoted pin placement, and continuous optimisation of call and direction actions, I help local businesses dominate their service zones and convert searchers into real customers.

  • Hyper-Local Targeting: Radius and location-based targeting for high-intent users
  • Maps & Search Integration: Promoted Pins on Google Maps for maximum visibility
  • Action-Oriented Optimisation: Focus on Call and Direction clicks for offline growth
  • Google Business Profile setup & optimisation
  • Local review generation and reputation management

Optimization Disciplines

GMBGoogle Business Profile optimisation for map pack and local panel visibilityLocal AdsGoogle Maps promoted pins and local search campaignsGeo-TargetingRadius and location-based targeting for high-intent nearby users

Boosted local branch calls by 25% through targeted geographic campaign orchestration.

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Local map — ads and pins

3 locations active
Mumbai

+25%

Calls

#1

Map Pack

SEO Optimisation

Search doesn't stop at paid ads. I combine technical SEO, on-page content strategy, and structured data implementation to build sustainable organic traffic. From fixing crawlability issues and Core Web Vitals to closing competitor keyword gaps, every recommendation is tied to real traffic and lead outcomes — not vanity rankings.

  • Technical SEO audit & implementation
  • On-page and content optimisation
  • Core Web Vitals optimisation
  • Schema markup & rich result targeting
  • Keyword research and competitor gap analysis

Optimization Disciplines

Technical SEOCrawlability, indexability, Core Web Vitals, schema markup, and site architectureOn-Page SEOTitle tags, meta descriptions, heading hierarchy, and content optimisationSchemaStructured data markup for rich results and Knowledge Graph signals

Organic impressions improved 40% after technical SEO and schema implementation.

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SEO — your site vs. competitors (rankings)

1
attributionfirst.co.inYOU
2
competitor-a.com
3
competitor-b.com
4
competitor-c.com
5
competitor-d.com

+40%

Traffic

Pass

Core Vitals

Landing Page Optimization & AI SEO

Your ad is only half the equation — the landing page is where conversions happen and where AI search engines decide whether to surface you. I build and optimize landing pages that score on both fronts: fast load times, clear messaging, and frictionless forms for human visitors; structured content, semantic markup, and entity-optimized copy for AI discovery engines. From Google AI Overviews to ChatGPT search to Perplexity, the next wave of search requires pages that AI models can parse, quote, and cite. Every page I build is engineered for this new reality — so your brand shows up whether the query is typed into Google, asked to an AI assistant, or processed by a large language model.

  • Webflow & Next.js landing page design
  • A/B testing and CRO experimentation
  • Post-click funnel alignment
  • Core Web Vitals & page speed optimization
  • AI-ready content structure (passage-level citability)
  • Schema markup for rich results
  • Answer-optimized FAQ and heading architecture

Optimization Disciplines

AIOArtificial Intelligence Optimization — structuring content so AI systems understand and surface your pagesAEOAnswer Engine Optimization — formatting content to be directly cited as answers by AI assistantsAI SEOAI Search Engine Optimization — optimizing for AI-powered SERP features like Google AI OverviewsGEOGenerative Engine Optimization — emerging practice of optimizing for ChatGPT, Perplexity, and other generative AI search toolsLLMOLarge Language Model Optimization — making your content machine-readable and citable by LLMs like GPT-4 and Claude

Pages optimized for AI search see 2–3× more organic impressions from AI Overview placements.

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Landing page wireframe — speed and CRO

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AI

Optimized

3x

AIO Rank

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