Skip to main content

Digital marketing · Performance · Attribution

Performance Marketing
That Drives Real Revenue

I run and scale Google Ads, Meta campaigns, and full-funnel tracking (GA4, conversions, offline signals) so every rupee ties back to pipeline and revenue — for brands in India and the UAE.

Paid searchPaid socialGA4 & measurementSEOCRO & landing pages
Google Ads Certified
Meta Ads Certified

Clicks

4.6K

Impressions

106K

Avg. CPC

₹107

Conversions

1.2K

Performance snapshot

Real numbers from live campaigns and long-term client work.

0Cr+

Ad Spend Managed

Across Google, Meta & Bing

0K+

Qualified Leads

Generated across B2B & B2C

0x

Average ROAS

Return on ad spend delivered

0+

Years Experience

Google & Meta certified

What I Do

Services That Drive Growth

End-to-end performance marketing — from paid ads to AI search optimisation.

Performance

Performance Marketing

Full-funnel paid advertising strategy across Google and Meta platforms, engineered for maximum ROI and scalable revenue growth.

  • Multi-platform campaign architecture
  • Audience segmentation and targeting
  • Budget allocation and optimisation
  • Conversion tracking and attribution
Google AdsMeta AdsAttribution

₹7Cr+ in ad spend managed across Google, Meta, and Bing platforms.

SEO

SEO Optimisation

Technical SEO, on-page optimisation, and content strategy to build sustainable organic visibility — from local map packs to national rankings.

  • Technical SEO audit & implementation
  • On-page and content optimisation
  • Core Web Vitals optimisation
  • Schema markup & rich result targeting
  • Keyword research and competitor gap analysis
Technical SEOOn-Page SEOSchema

Organic impressions improved 40% after technical SEO and schema implementation.

Trending

Landing Page Optimization & AI SEO

High-converting landing pages engineered for both human visitors and AI-powered search engines — optimized to rank, convert, and get cited by ChatGPT, Perplexity, and Google AI Overviews.

  • Webflow & Next.js landing page design
  • A/B testing and CRO experimentation
  • Post-click funnel alignment
  • Core Web Vitals & page speed optimization

AI Disciplines

AIOAEOAI SEOGEOLLMO

Pages optimized for AI search see 2–3× more organic impressions from AI Overview placements.

Google Ads

Google Ads Management

Expert management of Search, Display, Performance Max, and Shopping campaigns to capture high-intent buyers at every stage of the funnel.

  • Search campaign optimisation
  • Performance Max campaigns
  • Smart bidding strategies
  • Keyword research & negative keyword management
SearchPerformance MaxShopping

35% ROI increase and 40% cost reduction across Search and PMax campaigns.

Meta

Meta Ads Campaigns

Facebook and Instagram advertising campaigns built for qualified lead generation, retargeting, and full-funnel conversion at scale.

  • Lead generation campaigns
  • Custom and lookalike audiences
  • Creative A/B testing
  • Retargeting funnels
FacebookInstagramCAPI

2× revenue uplift through Meta retargeting and lookalike audience optimisation.

Funnels

Lead Generation Funnels

End-to-end funnel design from ad click to CRM — built to qualify, capture, and convert high-intent leads at the lowest possible CPA.

  • Funnel strategy and mapping
  • Lead magnet creation
  • Form and landing page optimisation
  • CRM integration (Salesforce, Oracle)
GA4 + GTMSalesforceCRO

2000+ qualified leads generated across B2B and B2C verticals.

Local

Local Search & GMB Ads

Strategic management of Google Business Profile and Map ads to dominate local search results and drive immediate foot traffic and inquiries.

  • Hyper-Local Targeting: Radius and location-based targeting for high-intent users
  • Maps & Search Integration: Promoted Pins on Google Maps for maximum visibility
  • Action-Oriented Optimisation: Focus on Call and Direction clicks for offline growth
  • Google Business Profile setup & optimisation
GMBLocal AdsGeo-Targeting

Boosted local branch calls by 25% through targeted geographic campaign orchestration.

How It Works

How We Work Together

A proven 5-step process from initial consultation to scalable, profitable campaigns.

Step 1: Discovery Call

We discuss your business goals, target audience, and current marketing efforts.

Step 2: Marketing Strategy

I create a custom roadmap with platform selection, budget, and KPI targets.

Step 3: Campaign Setup

Launch campaigns with proper tracking, creatives, and conversion setup.

Step 4: Optimisation

Continuous A/B testing, bid optimisation, and data-driven refinement.

Step 5: Scaling

Scale winning campaigns and expand into new audiences and platforms.

Junaid Ahmed Kazi - Performance Marketing Expert

Ad Spend Managed

₹7Cr+

Hi, I'm Junaid Ahmed Kazi

Digital marketing professional with over 5 years of experience in data-driven marketing strategy and campaign execution. Expert in Google Ads and Meta Ads with a track record of delivering 35% ROI increases and 40% ad spend reductions while maintaining lead quality.

Currently serving as Assistant Manager - Digital at Thomas Cook India, where I develop cross-platform campaigns, optimize user acquisition through Firebase Analytics integration, and manage performance across Google, Meta, and App install campaigns.

5+ Years

Experience

Thomas Cook India

Current Role

Google & Meta Ads

Expertise

Google AdsMeta AdsBing AdsGA4GTMPPCSEMCROA/B TestingWebflowFirebaseSalesforce CRM
Experience & Achievements

Experience

Assistant Manager - Digital

Current
Thomas Cook IndiaOct 2024 – PresentLower Parel, Mumbai

Digital strategies and campaigns across multiple platforms; post-click optimization (Google Ads + Webflow); cross-platform App Campaigns (iOS/Android) with Firebase; 25% boost in local branch calls via GMB ads.

PPC Lead

Crimson InteractiveJan 2024 – Oct 2024Goregaon, Mumbai

PPC strategy, audience and keyword research, A/B testing, tracking setup; optimization across Google, Bing, and Yahoo; increased qualified traffic and leads.

SEM Analyst

ReachLocal India Pvt. LtdDec 2021 – Aug 2023Mumbai

Google Ads optimization, bid and budget management, ad copy and landing pages; Webflow landing pages; reporting and stakeholder presentations.

Freelance Digital Marketing

Self-employedMar 2020 – Apr 2021

Content and blog writing, social media posts, website graphics, marketing materials; Canva and Vista Create.

Key Achievements

35%

ROI Increase

Google Search campaigns via strategic keyword targeting

2x

Revenue Growth

Travel campaigns via Looker Studio data analysis

40%

Cost Reduction

Ad spend reduced while maintaining lead quality

40%

Traffic Growth

Qualified website traffic in six months

₹10

App CPI

Android cost-per-install via Firebase integration

2x

Revenue Scale

Keyword strategy optimization with historical data

Client Feedback

What Clients Say

Don't just take my word for it — hear from businesses I've helped grow.

Efficient, capable, knowledgable, friendly and reliable. If you need a PPC expert and you want your campaign to be successful — better hire Junaid.

Michael Simkin

Client, Climate-Tech & Wellness

A pleasant and reliable experience. He takes on my toughest requests and always delivers prompt solutions. His experience in the industry is clear in the detail of his work.

Zachary Miller

Sr. Campaign Manager, ReachLocal

A quick learner who effortlessly stays on top of tasks, ensuring projects are completed with efficiency and precision. His proactive approach makes him a great asset to any team.

Sarah Tropper

Manager, Marketing & Advertising

Someone you can really count on. He knows what he is doing and helped us curate various strategies. A growthful experience to work by his side.

Zaid Khan

Founder, Froheyo

Got Questions?

Everything You Need to Know About Attribution

Answers to the questions scaling brands ask most before fixing their measurement infrastructure.

Incrementality measurement is the process of determining the causal impact of your marketing activities by comparing a group exposed to your marketing (test group) against a similar group not exposed (control group). This isolates the true incremental lift from your marketing, separate from organic demand.

Still have questions?

Book a free 20-minute strategy call — no pitch, just answers.

Let's Talk

Let's Discuss Your Growth Strategy

Ready to generate more leads and maximize your ROAS? Get in touch and let's create a plan.

Send a Message

Free Strategy Call

Let's Grow Your
Business Together

Ready to tighten targeting, tracking, and creative so paid social and search work harder together? Let's map your funnel and media mix — no commitment, just clarity.

Trusted by 10+ businesses across India & UAE · No long-term contracts